Pomona Choice Energy —created by the City of Pomona specifically for residents and local businesses—offers the community a choice where there wasn’t one before.
Pomona Choice Energy is an alternative to Southern California Edison (SCE), the local investor-owned utility (IOU) and previously the only power provider available in the City. The new program is locally-managed, not-for-profit and offers clean energy at low, competitive rates. Additionally, revenue from the program will be reinvested into the community through local programs and benefits.
Pomona Choice Energy began serving municipal and residential accounts in October 2020 and commercial accounts in June 2021.
How it works
Pomona Choice Energy supplies power to homes and businesses with an opportunity to opt up to 100% renewable energy. Our partner, Southern California Edison, continues to do the billing, maintains the power lines, and handles all new service requests and emergencies.

Latest News
City of Pomona Honored at SoCalREN’s 10-Year Anniversary Celebration
On September 6, the Southern California Regional Energy Network (SoCalREN) hosted its 10-year anniversary celebration. During the event, attended by over 200 public agencies, SoCalREN recognized the City of Pomona for its commitment to advancing sustainable energy initiatives with the Decade of Sustainable Excellence Award. Pomona Choice Energy’s Julie Carver and Anthony Ortega were thrilled to accept the award on behalf of the City.
Autumn Energy Efficiency Tips to Help Save on Your Power Bill
As summer begins to fade into autumn, we should remain conscious of energy efficiency through any remaining heat waves. With time, however, temperatures will start to fall. Pomona Choice Energy encourages you to conserve energy and save money on your bill with some timely tips and tricks.
Pomona Choice Energy Partners with CalChoice and Olivine to Bring Businesses the ClimateResponse Virtual Power Plant
Pomona Choice Energy is partnering with California Choice Energy Authority (CalChoice) and Olivine to offer large commercial customers an opportunity to join the ClimateResponse Virtual Power Plant (VPP). The new program runs until October 31 and is designed to help businesses save money while reducing energy consumption.